Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

American Craft Beer Week

#AmericanCraftBeerWeek, #CraftBeerWeek | A week to galvanize beer lover support for small and independent U.S. breweries, providing a boost in excitement for the beer community when it is needed most. […]


#NASCARDay | A celebration of NASCAR drivers, celebrities, corporate partners, media and fans raising funds for charities. Grab the checkered flag: consider donating if NASCAR is your thing. Photo by Pixabay from Pexels

Bike to Work Day

Annual event that promotes the bicycle as an option for commuting to work. Postponed until September 22 this year due to COVID-19. Sweet freedom: consider drink specials for riders; themed […]

Whisky Day

#WorldWhiskyDay | Founded by Blair Bowman in 2012, participants are encouraged to drink whisky at events which may be officially registered. Serve it up: whisky and food pairings; cocktail recipes; […]

Armed Forces Day

Celebrated to appreciate all active-duty service members. Honor and dignity: drink specials if service discounts are not the norm. Photo by Pixabay from Pexels