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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

International Women’s Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

#InternationalWomensDay | With origins back to the early 1900’s, International Women’s Day celebrates the social, economic, cultural and political achievements of women while promoting gender parity. Consider: where appropriate, drink specials for female customers; showing appreciation for women in the organization; and highlighting the efforts of the women on your team. Photo by Burst from Pexels

St. Patrick’s Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

#StPatricksDay | Saint Patrick's Day, or the Feast of Saint Patrick, is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick, the foremost patron saint of Ireland. Consider: drink specials; thematic events; food and beverage pairings. Note: it’s a good idea to publish a responsibility message for followers.… Read More »St. Patrick’s Day

Chocolate Caramel Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Did you know: Milton Hershey began his career at a caramel company, eventually shifting focus completely to chocolate. Pairing: Sherry, Tawny Port, sweet Champagne; oaky Bourbon; or a Belgian White or Roasted Red Ale. Chocolate-flavored whiskey is also a hot trend. Photo by Just Another Photography Dude from Pexels

Ravioli Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Ravioli are a type of pasta comprising a filling enveloped in thin pasta dough. Usually served in broth or with a sauce, they originated as a traditional food in Italian cuisine. Ravioli are commonly square, though other forms are also used, including circular and semi-circular. Pairing: dozens of wines pair perfectly with various ravioli/filling combinations;… Read More »Ravioli Day

Bock Beer Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

A bottom-fermenting lager that generally requires additional time in cold storage to smooth/blend flavors. Stronger than many lagers, a Bock features more robust character with a dark amber to brown hue. Pairing:  Gruyère, Emmental, and Swiss cheeses; Cajun food; jerk chicken; beef; sausage; and seared foods.