Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#NationalPumpkinDay | The center of attention for decoration, food recipes, competitions and festivals this time of year. Consider: pumpkin-inspired food pairings and flavored beverages. But be sure to offer alternatives, because pumpkin flavor is not for everyone… Photo by Pixabay from Pexels
#CraftBeer, #DrinkLocal | An opportunity to promote the American craft beer industry and the over 8,000 breweries nationwide. As a brewery: it’s tough when craft beer is only ~25% of America’s beer sales, the rest being mass-produced. So be aware of what promotions the deep-pocketed players are putting out there before running your own campaign… Read More »American Beer Day
Carignan is a red grape variety of Spanish origin that is more commonly found in French wine but is widely planted throughout the western Mediterranean and around the globe. Educate: niche wines may require a little more explanation to customers. Give them an opportunity to ask questions and be sure to suggest the perfect meal… Read More »Carignan Day
#NationalChocolateDay | Consider promoting dessert pairings and chocolate-flavored beverages.
Primarily geared towards the breakfast food, but as marketers we can stretch it to include craft brewers. Promote: innovations around Oatmeal Stouts and styles with heavily-oated mash bills. Photo by Mike from Pexels
