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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#CraftBeer, #DrinkLocal | An opportunity to promote the American craft beer industry and the over 8,000 breweries nationwide. As a brewery: it’s tough when craft beer is only ~25% of America’s beer sales, the rest being mass-produced. So be aware of what promotions the deep-pocketed players are putting out there before running your own campaign at retail or online.