Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#NationalSmoresDay | The origin of this tasty snack is credited to the entrepreneur Alec Barnum. A S’more is a contraction of the phrase, “some more,” traditionally cooked using the campfire. A marshmallow is heated until golden brown and sandwiched between two halves of a graham cracker and a piece of chocolate. Gimme S’more: not everyone… Read More »S’mores Day
On Prosecco Day we celebrate the Italian DOC white wine produced in the area spanning nine provinces of Italy and named after the village of Prosecco. It is almost always a sparkling or semi-sparkling style. Prosecco please: if you serve Prosecco, why not get creative with some cocktails? Like a Sgroppino – an Italian cocktail… Read More »Prosecco Day
International Left Handers Day is observed annually on August 13 to celebrate the uniqueness and differences of the left handers. Handy: thinking about giving left-handers a discount in your tasting room but worried about dishonesty? Have you ever seen a right-hander try to sign a receipt with their off-hand?? Try it! Photo by Elle Hughes from Pexels
#NationalRelaxationDay | Interesting take on how to celebrate at work, from TotalWellnessHealth.com: just breathe, eat foods that reduce stress, get your daily dose of laughter, chew gum, add some greenery, create a “chill out” campaign and offer a half day of work. Why not: lean into those things that make patrons feel relaxed when they… Read More »Relaxation Day
Fans of Rum don’t need a day to celebrate – it’s pretty much a party that lasts all year. Rums are produced in various grades. Light rums are commonly used in cocktails, whereas "golden" and "dark" rums were typically consumed straight or neat, on the rocks, or used for cooking, but are now commonly consumed… Read More »Rum Day
