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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

German Chocolate Cake Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

English-American chocolate maker Samuel German first developed a formulation of dark chocolate serving as the base of this layered cake recipe filled with coconut-pecan frosting. For German Chocolate Cake Day, consider pairing Imperial Stout or raspberry ale; an oaked, dry Chardonnay, Pinot Noir or Cabernet Sauvignon; or a Speyside Scotch. Craft brewers often try to recreate… Read More »German Chocolate Cake Day

Peanut Butter Cookie Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

On Peanut Butter Cookie Day, consider pairing tasters of your craft beer, wine or whiskey with peanut butter cookies as a promotion; or partner with a local bakery to offer a pre-order, special dessert event.

Flag Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Commemorates adoption of the U.S. flag on June 14, 1777. Did you know: 17-year-old Robert Heft of Ohio designed the 50-star American flag – one of 1,500+ designs submitted to President Dwight D. Eisenhower. On Flag Day, consider drink specials that reflect the red, white and blue colors of the U.S. Flag.

Bourbon Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

#Bourbon #BourbonDay #AmericasNativeSpirit | In 1964 a Congressional Resolution designated Bourbon as America’s native spirit. To be legally considered a Bourbon, it must be 51% corn, stored in new charred oak barrels, distilled at no more than 160 proof and barreled at 125 proof.

Fudge Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Fudge lends itself to experimentation when it comes to flavors. Blending favorites or even a moment of inspiration will create a new delicious kind of fudge. Adding bits of candy, nuts or sprinkles can bring just the right celebratory burst of excitement to an old favorite. Sweet treat: consider whiskey fudge pairing plates for a… Read More »Fudge Day