Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Hamburger originally meant someone originating from the city of Hamburg, with “burger” eventually becoming a self-standing word associated with many different kinds of sandwiches. Where’s the beef: pair with American or India Pale Ale; Malbec or Zinfandel; or a wheated Bourbon. Photo by Valeria Boltneva from Pexels
Memorial Day is celebrated annually to remember those who died serving in the American armed forces. Remembering loved ones: if you don’t have a standing discount for armed services, definitely promote drink and other specials. Photo by Danne from Pexels
A cocktail consisting primarily of Bourbon, sugar, water, crushed or shaved ice and fresh mint. It is associated with the American South and the cuisine of the Southern United States in general, and the Kentucky Derby in particular. Fancy hats, fancy drinks: share favorites recipes and stories connected to the Kentucky Derby; Mint Julep drink… Read More »Mint Julep Day
Rocky Road is a chocolate-flavored ice cream traditionally composed of chocolate ice cream, nuts and whole or diced marshmallows. On Rocky Road Day, if your brewery offers a beer with these or similar characteristics, discuss how the flavors were achieved. Photo and recipe available at Brown-Eyed Baker
#LeaveTheOfficeEarlyDay | Acknowledges most of us work more than 40 hours a week. Take a break: remind your team and customers to leave a little time for family, selfcare or home maintenance. Photo by Proxyclick Visitor Management System from Pexels
