Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Millions of Americans suffer from auto-immune diseases like Celiac, limiting them to foods made without wheat, corn or rice. Not to be confused with a gluten-free diet, where only grains and products containing gluten are eliminated. Consider: breweries and distilleries can educate their customers on the difference between grain-free mash bills and gluten-free products. Photo… Read More »Grain-Free Day
#NationalMargaritaDay, #MargaritaDay | A margarita is a cocktail consisting of tequila, orange liqueur, and lime juice often served with salt on the rim of the glass. The drink is served shaken with ice (on the rocks), blended with ice (frozen margarita), or without ice (straight up). Did you know: you can substitute white wine for… Read More »Margarita Day
#WorldBartenderDay | Similar to National Bartender Day recognized on December 6, World Bartender Day aims to help customers appreciate the service and varied skillset of their favorite local bartenders. Consider: recognizing your tasting room team overall for their service to your customers. Note: if you recognize bartenders elsewhere make sure you’re recognizing the state minimum… Read More »World Bartender Day
Pairing: nutty Sherry or Tawny port; Cabernet Sauvignon or Petite Syrah; Stouts (dark chocolate) or IPAs (medium chocolate); or a light Scotch. Photo by Susanne Jutzeler from Pexels
#OpenThatBottleNight | Coined by Dorothy J. Gaiter and John Brecher – the husband-wife team that wrote a column called “Tastings” in the Wall Street Journal from 1998-2009 – this is the day to symbolically open a bottle you’ve been storing for a special occasion. Photo by Markus Spiske temporausch.com from Pexels
