Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
In 1987 Matt Nader of the San Francisco-based Blue Chip Cookie Company created Cookie Day – which has been championed over the years by Cookie Monster on Sesame Street. Cookie monster: pair cookies with wine or beer; suggest cookie recipes including spent grain from brewing or distilling; or discuss oatmeal, chocolate or other flavors that… Read More »Cookie Day
Held each year as mandated by the UN General Assembly, International Volunteer Day is a unique chance for volunteers and organizations to celebrate their efforts, to share their values and to promote their work among their communities, non-governmental organizations (NGOs), United Nations agencies, government authorities and the private sector. This year's campaign, “Together We Can… Read More »International Volunteer Day
On December 5, 1933, the 21st Amendment to the United States Constitution was passed to repeal the 18th Amendment of 1919, or Prohibition. Raise a glass: share a responsible drinking message or toast local craft and the bars, restaurants and shops that support them.
#NationalLagerDay | Pale lager is the most widely consumed style of beer in the world, fermented and conditioned at low temperatures for its unique flavor. Light but loved: promote pints or meal pairings, including shellfish, light seafood, sushi, grilled pork or chicken and spicy foods. Did you know: many beer enthusiasts measure the quality of… Read More »Lager Day
#MountainsMatter | Sponsored by the United Nations to bring mountain issues to the political discussion. Mountains cover 22% of the earth’s land surface, provide 60-80% of the world’s freshwater, host 28% of the Earth’s forests, produce 6 of the 20 most important food crops and attract 15-20% global tourism. Take a hike: where relevant, promote… Read More »International Mountain Day
