Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Cookie Day
December 4, 2022
In 1987 Matt Nader of the San Francisco-based Blue Chip Cookie Company created Cookie Day – which has been championed over the years by Cookie Monster on Sesame Street. Cookie monster: pair cookies with wine or beer; suggest cookie recipes including spent grain from brewing or distilling; or discuss oatmeal, chocolate or other flavors that deliver cookie qualities.