Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#CraftBeer, #DrinkLocal | An opportunity to promote the American craft beer industry and the over 8,000 breweries nationwide. As a brewery: it’s tough when craft beer is only ~25% of… Read More »American Beer Day
Carignan is a red grape variety of Spanish origin that is more commonly found in French wine but is widely planted throughout the western Mediterranean and around the globe. Educate:… Read More »Carignan Day
#NationalChocolateDay | Consider promoting dessert pairings and chocolate-flavored beverages.
Primarily geared towards the breakfast food, but as marketers we can stretch it to include craft brewers. Promote: innovations around Oatmeal Stouts and styles with heavily-oated mash bills. Photo by Mike from Pexels
You may have special events around Halloween which can be promoted via social, in addition to special releases. NOTE: be careful not to post anything that could be misconstrued as… Read More »Halloween
