Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#StPatricksDay | Saint Patrick's Day, or the Feast of Saint Patrick, is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick, the foremost patron saint of Ireland. Consider: drink specials; thematic events; food and beverage pairings. Note: it’s a good idea to publish a responsibility message for followers.… Read More »St. Patrick’s Day
Did you know: Milton Hershey began his career at a caramel company, eventually shifting focus completely to chocolate. Pairing: Sherry, Tawny Port, sweet Champagne; oaky Bourbon; or a Belgian White or Roasted Red Ale. Chocolate-flavored whiskey is also a hot trend. Photo by Just Another Photography Dude from Pexels
Ravioli are a type of pasta comprising a filling enveloped in thin pasta dough. Usually served in broth or with a sauce, they originated as a traditional food in Italian cuisine. Ravioli are commonly square, though other forms are also used, including circular and semi-circular. Pairing: dozens of wines pair perfectly with various ravioli/filling combinations;… Read More »Ravioli Day
A bottom-fermenting lager that generally requires additional time in cold storage to smooth/blend flavors. Stronger than many lagers, a Bock features more robust character with a dark amber to brown hue. Pairing: Gruyère, Emmental, and Swiss cheeses; Cajun food; jerk chicken; beef; sausage; and seared foods.
Also known as the Vernal Equinox, or the moment in the Northern Hemisphere when the Sun crosses the equator and the days and nights are equal in hours. Consider: spring-themed drink specials; events; promoting cans (where available) for outdoor consumption; or a team-building event outside to give-back to the community. Did you know: Spring is… Read More »First Day of Spring
