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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Peach Cobbler Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Cobbler is a dish consisting of a fruit or savory filling poured into a large baking dish and covered with a batter, biscuit, or dumpling before being baked. On Peach Cobbler Day, pair a dry Sauvignon Blanc or Pinot Noir; a fruity Whitbier; or a smoky, woody Bourbon. Photo by Taste of Home

Thomas Jefferson’s Birthday

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The third U.S. President, Jefferson learned to brew after his presidency. Using locally grown hops and malts purchased from his neighbor—and studying “The Theory and Practice of Brewing,” written by Englishman Michael Combrune in 1804—Jefferson bottled his first batch of beer at his Monticello estate in 1812. On Thomas Jefferson's birthday, consider thematic beer promotions… Read More »Thomas Jefferson’s Birthday

Pecan Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The pecan is a species of hickory native to northern Mexico and the southern United States in the region of the Mississippi River. Did you know: Mexico produces nearly half of the world total. On Pecan Day, consider drink promotions for any pecan-flavored drinks, or pecan pie pairing events. Photo by Nuts.com

Saison Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

A pale ale that is highly carbonated, fruity, spicy, and often bottle conditioned. It was historically brewed with low alcohol levels, but modern productions of the style have moderate to high levels of alcohol. Along with several other varieties, it is generally classified as a farmhouse ale. On Saison Day, pair with rustic foods such… Read More »Saison Day

Get to Know Your Customers Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Just a reminder for businesses to get to know their customers better. On Get to Know Your Customers Day, consider to-go promotions or a free event; guest bartenders (where allowed); or streaming a video/photo montage of customers. Photo by mentatdgt from Pexels