Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Sundae Day
November 11
Ice cream lovers across the country will celebrate all day, enjoying one or two scoops of ice cream topped with syrup or sauce. The sundae is often topped with whipped cream, maraschino cherry, sprinkles, pineapple or a variety of other toppings. Too cold for two scoops? I don’t think so. Consider beer floats, whiskey reductions for sauces or clever port pairings. For craft beverages with a smooth, creamy mouthfeel, like milkshake IPAs, today is a natural day for posting the “why” behind it on the social channels.
