Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Michelada Day
July 12, 2023
A Michelada is a cerveza preparada made with beer, lime juice, assorted sauces, spices, tomato juice, and chile peppers. It is served in a chilled, salt-rimmed glass. There are numerous variations of this beverage throughout Mexico. Consider: if your tasting room serves food on-site and you have a license that allows for brunch service, thematic, summer brunch specials including Micheladas are newsworthy.