Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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IPA Day
August 6, 2020
IPA Day is celebrated to increase appreciation for one of the world’s most popular types of craft beer. Did you know: IPA stands for India Pale Ale – the answer to the challenge of providing beer for the British Empire in the east. It was too hot to brew in India, so in the 1780s a London brewer heavily hopped a beer which survived the 6-month voyage.
