Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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International Stout Day
November 7
#InternationalStoutDay | The first known use of the word stout for beer was in a document dated 1677 found in the Egerton Manuscripts, the sense being that a “stout beer” was a strong beer, not a dark beer. The name porter was first used in 1721 to describe a dark brown beer made with roasted malts. Because of the huge popularity of porters, brewers made them in a variety of strengths. The stronger beers, typically 7% or 8% alcohol by volume (ABV), were called “stout porters”, so the history and development of stout and porter are intertwined, and the term stout has become firmly associated with dark beer, rather than just strong beer. Stout floats anyone? Come up with a thematic drink special today that it worthy of your social channels. Seeing that the temperature is getting colder, now is the perfect time for promoting dark beers.
