Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Hangover Day
January 1, 2021
Observed with the assumption that New Year’s Eve was a big night, full of drinking. Not a good idea for any beverage alcohol business to promote this explicitly, but brands can nod to it tastefully. Take it easy: if the tasting room will be open, promote food trucks and creative no-to-low-alcohol pairings, board games and other relaxed activities. Customers who will be out that day are looking for a low-key option to enjoy a day off.
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