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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
For economic reasons, the practice is designed to give people an extra hour of sunlight in the evening hours of warmer months. Consider: if open on Sundays, special hours to maximize the extra hour of sunlight; drink promotions; invite hobbyists to participate in the early brew day, winemaking or distilling steps.