Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Cyber Monday
November 30, 2020
Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend. It is the second-biggest shopping day and the busiest day for online sales. The term Cyber Monday was coined in 2005 by Shop.org, the online arm of the National Retail Federation. Capture new sales: if your craft beverage is sold online, time to promote discounts and bundles. This season, curbside pickup, local delivery and shipping options will be important, so highlight your capabilities in these areas. Gift card and merchandise promotion are huge, as customers are starting to shop for the holidays.
