Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Clean Out Your Refrigerator Day
November 15
|Recurring Event (See all)
An event every year that begins at 12:00 am on day 15 of November, repeating indefinitely
#CleanOutYourRefrigeratorDay | National Clean Out Your Refrigerator Day was created by the home economists at Whirlpool Home Appliances in 1999. It is said that they created the holiday to encourage people to clean out their refrigerator in advance of the upcoming holidays. At that time, the company even had a toll-free hotline that people could call into for cleaning tips. Worth discussing: how long does the flavor last for your craft beverage? Does alcohol “expire?” What’s a “best by” date and should it matter?