Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Black Friday
November 27, 2020
#BlackFriday | In the United States, the day after Thanksgiving has become known as Black Friday and is considered the official kick-off for holiday shopping. Retailers across the country slash prices, offer doorbuster deals on popular big-ticket items and often open in the wee hours of the morning to extend early bird specials. Dedicated and thrifty shoppers line up outside the stores to be the first to grab that special deal or this season’s popular and hard-to-find gift. Shopping season: often seen as one of the last big sales pushes before the end of the year. Consider gift card sales, bundling (i.e. beverages and merchandise, gift baskets) and highlighting any new releases. It’s important to update your website and social channels with any special hours, then add content around post-Thanksgiving, leftover food recipes and stay-at-home activities for families. Caution: COVID-19 fatigue is real with many Americans this year, causing depression, anger and even aggression. Now is the time to double-down on customer service and going above-and-beyond to make sure the customer is happy.
