Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Beer Run Day
July 3, 2023
|Recurring Event (See all)
An event every year that begins at 12:00 am on day 3 of July, repeating indefinitely
#BeerRunDay | First observed in 2019 by the Brewers Association, Beer Run Day is meant to show support for all independent craft breweries by promoting beer purchase the day before Independence Day. Promotions: breweries should consider to-go specials and social promotion leading up to Beer Run Day.