Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Aviation Day
August 19, 2023
Aviation Day was established in 1939 by Franklin Delano Roosevelt, who issued a presidential proclamation which designated the anniversary of Orville Wright’s birthday to be National Aviation Day. Fly by: does your brand have strong ties to the aviation industry or the Air Force? There’s a natural promotion around men and women of service. Otherwise, consider a themed event of interest to your visitors, like astrology or inviting a pilot to share stories and slides.