Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Applejack Month
October 1, 2023 - October 31, 2023
To meet consumer demand for lighter, less alcoholic spirits, the Laird family created the Blended Applejack spirit category in 1972. Today, best described as an apple whiskey, Laird’s Applejack is a pure spirit beverage made from a blend of apple brandy and neutral grain spirits. How do you like them apples? If your Tasting Room serves themed cocktails, consider those either with Applejack as a mixer or promote those with prevalent apple flavor or aroma.
