It was a busy week for members of the Market Your Craft team, traveling to Indianapolis to present on the topics of storytelling and branding… Read More »Indiana Horticultural Congress & Trade Show
Mastercard recently released its holiday Spending Pulse report stating that retail holiday sales increased 5.1 percent to more than $850 billion this year – I… Read More »Social backlash for AB InBev and why it matters
By many measures, wineries are in the most competitive market in history, with changes in buyer behavior and business models shaking up all corners of… Read More »Wine Road of Northern Sonoma County Market Study
I attended the Wine Road of Northern Sonoma County’s annual meeting yesterday as a sponsoring vendor and was reminded of the challenges faced by all… Read More »How effective is your brand’s social engagement?
I want to begin by sending well wishes to all those who continue to be affected by the Camp Fire in Northern California. A terrible… Read More »Tips for crisis management on social media
Welcome to November! My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher… Read More »Use social reporting tools to engage your followers