Blog

It was a busy week for members of the Market Your Craft team, traveling to Indianapolis to present on the topics of storytelling and branding… Read More »Indiana Horticultural Congress & Trade Show

Happy re-opening of the government. After being shut down for 35 days – the longest in U.S. history – the craft beverage industry will be… Read More »TTB Shutdown: Impact on Craft Beverage

It’s a rainy Thursday in NorCal, which is translating to accumulations of 2 to 5 FEET around Lake Tahoe at the higher elevations…time to get… Read More »Nebraska Grower & Brewer Conference

Mastercard recently released its holiday Spending Pulse report stating that retail holiday sales increased 5.1 percent to more than $850 billion this year – I… Read More »Social backlash for AB InBev and why it matters

Hello and happy holidays! I wanted to get a quick email in before the New Year, and I know this one will be of use… Read More »Holiday email campaigns deconstructed

I attended the Wine Road of Northern Sonoma County’s annual meeting yesterday as a sponsoring vendor and was reminded of the challenges faced by all… Read More »How effective is your brand’s social engagement?

I want to begin by sending well wishes to all those who continue to be affected by the Camp Fire in Northern California. A terrible… Read More »Tips for crisis management on social media

Welcome to November!  My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher… Read More »Use social reporting tools to engage your followers