Did you make the connection between craft beverage and the inauguration message yesterday? Wait, what? How does the swearing in of our 46th President relate… Read More »Inauguration day and beverage storytelling
At the end of 2020 it was estimated that 23% of U.S. adults who drink were planning to participate in Dry January – a movement… Read More »Dry January marketing tactics
We wanted to take a moment to thank you and the craft beverage community for your support in 2020. From speaking opportunities to client engagements,… Read More »A look back on 2020
What's the last message you sent to your customers? Will they remember you for sharing Season's Greetings or prompting them to buy now? For a… Read More »Holiday messaging during COVID-19
If your craft beverage brand is experiencing less engagement from social posts in the past month, you're not alone. Why the sudden decrease in likes,… Read More »Social shortfall during COVID
Is your website attracting new customers, or turning them away? With craft beverage producers threatened by further capacity reductions and shutdowns throughout the winter, it's… Read More »Homepage refresh for a COVID winter
During political contests, candidates are often evaluated according to their character, experience, policy and leadership. Personality can also be a factor – are they likeable… Read More »What do you stand for?
With COVID-19 cases surging in many states and politics heating up, the real world is scary enough this fall without ghosts and goblins. We need… Read More »Focus on Halloween entertainment
While the World watched the White House last week as news of the coronavirus reaching the President spread, in New York City, restaurants were preparing… Read More »Winter COVID-19 prep
Now that we're six-plus months into the pandemic, chances are good you've had to deescalate a situation with an angry customer in your tasting room.… Read More »What to do when a customer gets COVID angry