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The Role Of Brand In The Digital Age
I enjoyed this quick read from Marc Cloosterman on brand building with digital media. His points are spot on about brands needing to adapt to the new environment or risk falling far behind their more-aggressive competitors. This goes TRIPLE for craft beverage brands, especially breweries, who, if they make it past the first year or
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Consider this before changing website hosting providers
Recently I completed some work for a client looking for a new website hosting provider. They just weren’t happy with basically everything about their current hosting provider: the customer service was challenging, the website was seeing slow performance and they felt like they had to do too much “server-side” coding to make their site function
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Sacramento Bee Interview
In my Sacramento Bee interview with Benjy Egel we discussed successful craft beer marketing in the Sacramento market. Overall, breweries in Sacramento are leveraging storytelling opportunities at a level of 57%. This means that by my evaluation, which compares breweries on a weighted scale across a variety of marketing attributes, there is a lot of
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Omaha Craft Beer Market Study
Who said that craft beer trends have to start on either coast?! Check out Farnam House, Kros Strain, Pint Nine and 13 others that are accelerating Nebraska’s craft beer growth (and telling some great brand stories in the process). You’ll find the Omaha craft beer scene is alive and well! Read the full study here.
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Beverage brand storytelling
This was my first foray into creating and delivering an email newsletter for my own business. I chose MailChimp because with your free account (<2,000 subscribers and <12k emails sent/month) you get nearly full functionality. I haven’t noticed anything that I don’t have access to yet, and it was surprisingly simple to set up a
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Columbus Craft Beer: A Market Study
Pockets of the U.S. are seeing accelerated growth in the craft beer business. With over 30 breweries in the area, Columbus craft beer has spurred my interest in the Midwest. Check out my recent study of how these breweries are marketing themselves through the clutter and learn about brewing innovation from the Heartland.
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Retail Landscape Changing for Craft Beer
Great article about the changing retail landscape for craft beer, and the argument that the category is shrinking. Shelf SKU rationalization is a real thing, and Cans are King. Can storytelling save craft at retail, or will the future of artisan brews be limited to local brewpubs? Read the article at Market Watch.
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Sacramento Craft Beer Explosion
I’m excited to publish my recent study of the marketing efforts behind the Sacramento craft beer boom. If your business calls for defining brand or company positioning in a crowded market, it’s worth the read. Cheers!
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AB InBev makes moves in Sacramento
Recently the Sacramento Bee broke the news that Anheuser-Busch InBev is bringing an outpost of Golden Road Brewery from Los Angeles, CA, to the corner of L and 19th streets. While there may still be plenty of room for breweries in the market (currently 58 active), I liked the quote from Cassie Dickman of the