-
Do Drinkers Need Your Craft Beverage In Their Lives?
We’re wresting with some troubling news in the spirits industry you may have heard: Fawn Weaver’s Uncle Nearest Tennessee Whiskey is entering into receivership reportedly due to unpaid loans over $108M. Social and news outlets have a gag order not to talk about the case, so we’re left to speculate on the Why or How this
-
Which Craft Beverage Jobs Will Survive AI?
Is your team wondering if Artificial Intelligence will replace them? Or on the flip side, are they convinced they’re irreplaceable? How do Owners and Managers even begin to respond to the uncertain future AI has helped create for their tasting room employees? We hear phrases like, “Oh, no, AI isn’t THAT good.” Maybe even, “Artificial
-
This Summer’s Hottest Trend Is…Canned Reporting?!
Recently a client asked us to create a report that combines web sales, email activity, mobile app metrics, social media engagement, and POS transactions all in one page. We’re always up for a challenge, so we designed a Google Looker Studio report with secure connections to all the accounts for real-time update and weekly email
-
Will ‘Growth Marketing’ Save Your Beverage Business?
To say it’s been a challenging couple months for craft beverage would be an understatement. The industry is maturing. Decreases in production. Flat market share. Closures and consolidations. Tariffs on inputs and outputs. Rising prices and lower margins. Alternatives and changing drinker behavior… It’s a lot. We get it. And you’re in our thoughts during
-
60-Second Solutions: Shortcuts to Sales
We wanted to share with you the details of today’s seminar titled, “60-Second Solutions: Shortcuts to Sales.” It’s free to attend and is streaming on YouTube this afternoon, details below. All the talk about craft beverage producers struggling to find new drinkers got us thinking about ways to help. Where we landed was a checklist
-
Does Artificial Intelligence Make Sense For Your Brand Today?
Several clients recently have asked us whether Artificial Intelligence was important to their craft beverage business. There is no simple answer to that question, so we dug a little deeper into use cases that may warrant a little AI help: There are many other questions we could ask, but these are the ones that have
-
Do Craft Beverage Drinkers Still Use Websites? Yes They Do!
Knowing most of the country is experiencing extreme heat and wildfires have ravaged over 4.2M acres already, we hope you and your team are safe and the summer selling season is going well. The hot weather certainly creates a slew of new drinking occasions for craft beverage and others. We wanted to share a conversation
-
Ways To Control Costs For A Summer Website Refresh
If you’re following the 2024 Summer Marketing Checklist we shared in April, then congratulations! You’re likely to see increased traffic and interest in your craft beverage, especially if you’re collaborating with another popular brand and finding opportunities to sample new drinkers. But how is your marketing tech stack handling the heat this summer? Your overall
-
Crisis, The Chiefs, And Your Craft Beverage Business
What could this year’s NFL Super Bowl champs have to do with my craft beverage business? As it turns out, there are quite a few parallels. But first a story. In the news recently you likely heard about the backlash over NFL player Harrison Butker’s commencement speech at Benedictine College. Nearly 500 graduates got more