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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Running Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Originally designated as a day for runners to reaffirm their passion for running, National Running Day is also a good day for beginners to get started. If your business has a natural connection to running, consider drink promotions or a thematic event to celebrate the running community. Craft brewers can also offer low-calorie, flavorful options… Read More »Running Day

Name Your Poison Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

“Name your poison” is a stereotypical phrase used by bartenders to ask a patron what they would like to drink. On Name Your Poison Day, let bartenders have fun with it, dressing up in costumes of different eras to further draw attention to the bartender’s role in this social setting.

Root Beer Float Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The root beer float - also known as the “Black Cow” – got its start in Colorado in a mining camp. Frank J. Wisner of Cripple Creek, Colorado, gets the credit for inventing the “Black Cow” way back in August of 1893. Pure deliciousness: who doesn’t like a root beer float? What, you don’t carry… Read More »Root Beer Float Day

International Albariño Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Albariño Day was created to happen during the Albariño festival in the Galician town of Cambados in Spain. It is a white wine grape with a distinctive botanical aroma and hint of citrus, producing a light wine, generally high in acidity and 11-12% alcohol. Consider this: promoting the style of wine if you carry it,… Read More »International Albariño Day

Labor Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Labor Day honors the American labor movement and the contributions that workers have made to the development, growth, endurance, strength, security, prosperity, productivity, laws, sustainability, persistence, structure, and well-being of the country. Holiday hours: make sure to let everyone know about any specials hours the week leading up to the Holiday. If you’re open, expect… Read More »Labor Day