Depending on your trusted source for industry sales data, you may have seen stats recently about ready-to-drinks (RTDs) grabbing share from craft beer, wine and… Read More »Can You [Please] Make Craft Beverage Exciting Again?
Gone are the days of charging $100 for 4 solid hours of drinking, expecting to sell out in minutes. Events where friends would gather in… Read More »Have Craft Beverage Festivals Become Extinct?
Tradeshow season is here and the team at Market Your Craft is deep into prep work for event sponsorships and speaking engagements, including The Great… Read More »What Challenges are Craft Beverage Producers Facing?
Hope you had a great (and profitable) Fourth of July Holiday! Here in Golden, Colorado, we crushed a 9-mile hike in the morning and watched… Read More »Will Collaboration Drive Traffic to your Tasting Room?
With summer in full swing, what’s the temperature of your event calendar? Is it hot, with engaging activities scheduled every week? Lukewarm with a recurring… Read More »Wake Up your Craft Beverage Events this Summer!
We’ve talked about how ChatGPT, Microsoft’s Bing and Google’s Bard can help new drinkers find your tasting room. But can Artificial Intelligence (AI) do some… Read More »Should AI Write Social Posts for your Tasting Room?
It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT, the latest, most robust version of the Artificial Intelligence Chatbot… Read More »Would ChatGPT Recommend your Tasting Room?
Or end a contract with a supplier? Jump to a new distributor? Resign your business with a retailer? Evaluate other partners for your craft beverage… Read More »Did you Resolve to Fire your Agency in 2023?
Did you see the TTB Industry Circular last month? Titled, “Use of Social Media in the Advertising of Alcohol Beverages,” this was the first update… Read More »Would the TTB Flag your Advertising?