Tag: Marketing

The author’s question: “Is storytelling in marketing bullshit?”

I’ll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don’t entirely agree with his assessment. In his recent article, “Enough About […]

Read more

The Role Of Brand In The Digital Age

I enjoyed this quick read from Marc Cloosterman on brand building with digital media. His points are spot on about brands needing to adapt to the new environment or risk […]

Read more