If you’re actively using email to notify subscribers of releases, events and promotions in your area, then it’s worth doing a review of your email marketing service. Last time we discussed three of the more popular: Campaign Monitor, Mailchimp and Constant Contact. This week we put each of them to the [speed] test, using email[…]
We’re excited to be moved into our new home in Lakewood, CO, just outside Denver. Today we’re going to talk email marketing. But first, we want to thank everyone who provided feedback on how Market Your Craft could help craft beverage brands stand out versus blend in. Some of the highlights: Provide tools to build the[…]
Hello and happy holidays! I wanted to get a quick email in before the New Year, and I know this one will be of use to you and your team. As an advisor to craft beverage, we belong to hundreds of newsletters and clubs for wine, beer, spirits and non-alcoholic producers. After seeing all the[…]
I attended the Wine Road of Northern Sonoma County’s annual meeting yesterday as a sponsoring vendor and was reminded of the challenges faced by all segments of craft beverage. With nearly 200 wineries and over 50 lodging partners represented, the Wine Road is an association that protects and promotes the interests of their members. The[…]
Welcome to November! My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher ABV sippers (and flasks). It’s always beer:30 somewhere on the mountain, after all…ski hills are opening soon! If you’re tracking with me, we’re working on setting your craft beverage brand[…]
At this point in our series on optimizing and improving your brand’s ranking in search, you have the tools needed to make a big difference for your brand. The best part of all: you did it without spending a dime on outside agencies! I always knew that the craft beverage industry was built by resourceful[…]
There are a number of ways to approach improving your ranking in search engines – finding what’s right for your brand may take some trial and error and that’s okay! This week I’m going to share some favorite Bing and Google search tools for helping brand owners like you win the search game. Top ten[…]
Last time we talked high-level about scoring free advertising by upping your search engine ranking. One way to do that was increasing your page load speed, using my own site as a turnaround example. Today I’m sharing a quick how-to on creating brand content that your customers (and search engines) will love. Show me the[…]
The photo of the SpaceX shuttle seemed timely and appropriate for this newsletter on improving your search presence. Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there’s a fair amount of trash-talking between the two companies who are racing[…]
