Tag: Content

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Is your Email Stuck in 2019?

Last week Market Your Craft participated in a panel hosted by Craft Beer Professionals called “Rapid Fire Marketing.” Businesses asked about social, short-form video, attracting out-of-town guests and a bunch […]

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Use These Insights to Help Plan for Growth

Happy New Year to you your team! At Market Your Craft, we’re thankful for the opportunity to provide a service to the beverage industry and the connections we’ve made as […]

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Creating a Craft Beverage Advent Calendar

How can it already be the first of December? The year has flown by! And for your craft beverage business, we hope this month will be busy [and profitable] for […]

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Design craft beverage cocktails worth sharing

What are you doing to celebrate National Cocktail Day? If you’re not engaging customers today via social media and email, you’re missing out on a growing trend of DIY bartenders […]

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Inauguration day and beverage storytelling

Did you make the connection between craft beverage and the inauguration message yesterday? Wait, what? How does the swearing in of our 46th President relate to my business? This is […]

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Dry January marketing tactics

At the end of 2020 it was estimated that 23% of U.S. adults who drink were planning to participate in Dry January – a movement to reduce or eliminate alcohol […]

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A look back on 2020

We wanted to take a moment to thank you and the craft beverage community for your support in 2020. From speaking opportunities to client engagements, we were fortunate to share […]

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Focus on Halloween entertainment

With COVID-19 cases surging in many states and politics heating up, the real world is scary enough this fall without ghosts and goblins. We need a break from it all, […]

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4 areas of your website that attract new customers

Does your origin story start out like this? “I started experimenting with craft beverages in my basement a bunch of years ago. My friends and family liked it, and they […]

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Coronavirus and continuing engagement

By this time you’ve undoubtedly explored all options for retail and online sales; dialed-in messaging on social; decided on appropriate frontline support; and even tested video events and tastings. So […]

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