Constant Contact interface for email marketing templates post

Email marketing templates compared

If you’re actively using email to notify subscribers of releases, events and promotions in your area, then it’s worth doing a review of your email marketing service.  Last time we discussed three of the more popular: Campaign Monitor, Mailchimp and Constant Contact.  This week we put each of them to the [speed] test, using email[…]

Adult with keyboard checking email

Email marketing for the savvy beverage brand

We’re excited to be moved into our new home in Lakewood, CO, just outside Denver.  Today we’re going to talk email marketing. But first, we want to thank everyone who provided feedback on how Market Your Craft could help craft beverage brands stand out versus blend in.  Some of the highlights: Provide tools to build the[…]

Annoyed Lady for social engagement post

How effective is your brand’s social engagement?

I attended the Wine Road of Northern Sonoma County’s annual meeting yesterday as a sponsoring vendor and was reminded of the challenges faced by all segments of craft beverage. With nearly 200 wineries and over 50 lodging partners represented, the Wine Road is an association that protects and promotes the interests of their members. The[…]

Data photo for social reporting post

Use social reporting tools to engage your followers

Welcome to November!  My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher ABV sippers (and flasks).  It’s always beer:30 somewhere on the mountain, after all…ski hills are opening soon!  If you’re tracking with me, we’re working on setting your craft beverage brand[…]

SpaceX photo for Google Search post

How easy is it to find your brand in Google Search?

The photo of the SpaceX shuttle seemed timely and appropriate for this newsletter on improving your search presence. Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there’s a fair amount of trash-talking between the two companies who are racing[…]

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