Social media is evolving fast, and tasting rooms can no longer rely on it as their only marketing driver. With posts reaching just 10–20% of followers, algorithms rewarding paid brands, and constant changes to formats and guidelines, it’s time for a more intentional approach focused on quality over quantity. Social is still valuable—especially for lifestyle imagery and human-centered stories—but only when it supports broader marketing goals and is manageable with the time you have.
Using tools like Sprout Social allows owners and managers to streamline posting, listening, competitor analysis, and reporting across platforms. It also encourages grounding your strategy in demographic insights so you focus on the channels your drinkers actually use. Social works best when it’s authentic, permission-based, and aligned with releases, events, and real-world taproom experiences. Rather than chasing vanity metrics, the goal becomes engagement that translates to actual foot traffic and sales.
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