Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Rocky Road is a chocolate-flavored ice cream traditionally composed of chocolate ice cream, nuts and whole or diced marshmallows. On Rocky Road Day, if your brewery offers a beer with these or similar characteristics, discuss how the flavors were achieved. Photo and recipe available at Brown-Eyed Baker
#LeaveTheOfficeEarlyDay | Acknowledges most of us work more than 40 hours a week. Take a break: remind your team and customers to leave a little time for family, selfcare or home maintenance. Photo by Proxyclick Visitor Management System from Pexels
First recognized by the General Assembly of the United Nations, World Bicycle Day promotes the health and environmental benefits of bicycle travel. Similar to running and other enthusiast groups, show your support for the cycling community with drink promotions, a special event or themed merchandise. Photo by Yan Krukov from Pexels
#NationalBubblyDay | “Bubbly” is often the term used generically for sparkling wine. On Bubble Day, consider a pairing of shrimp or smoked salmon with Champagne; brie and prosciutto with Rosé; Manchego cheese, olives and almonds with Spanish Cava; cheesecake with raspberries and Moscato d’Asti; and Asian fare or sushi with Prosecco.
On Trails Day, events throughout the United States help promote awareness of the wide variety of services the trail systems offer. Consider drink specials for customers or a trail cleanup day for your team if outdoor and environmental activities are part of your brand messaging.
The Apple Cider Day aims to generate publicity for the wide variety and characteristics of apple cider, to whet people’s appetite for apple cider, to provide information about apple cider and its meaning for nature conservation and to be a festival for the numerous apple cider lovers. Perfect pearing: if your brewery, winery, distillery or… Read More »World Cider Day
