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Say no more: why not pair a Nut Brown Ale and pecan pie; Pinot Noir and peanut butter pie; or Scotch and apple pie.
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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
December
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#CabFrancDay | Cabernet Franc is believed to have been established in the Libournais region of southwest France sometime in the 17th century, when Cardinal Richelieu transported vine cuttings to the Loire Valley. Cabernet Franc is lighter than Cabernet Sauvignon, making a bright pale red wine that contributes finesse and lends a peppery perfume to blends […] 
In 1987 Matt Nader of the San Francisco-based Blue Chip Cookie Company created Cookie Day – which has been championed over the years by Cookie Monster on Sesame Street. Cookie monster: pair cookies with wine or beer; suggest cookie recipes including spent grain from brewing or distilling; or discuss oatmeal, chocolate or other flavors that […] |
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Linked to Sailor Jerry Rum by way of a contest held in 2013 to recognize America’s favorite bartender. Bartender Appreciation Day aims to help customers recognize the service and varied skillset of their favorite local bartenders. Sail carefully: recognize your tasting room team only, not other establishments, so you’re not seen as providing something of […] 
Held each year as mandated by the UN General Assembly, International Volunteer Day is a unique chance for volunteers and organizations to celebrate their efforts, to share their values and to promote their work among their communities, non-governmental organizations (NGOs), United Nations agencies, government authorities and the private sector. This year's campaign, “Together We Can […] 
On December 5, 1933, the 21st Amendment to the United States Constitution was passed to repeal the 18th Amendment of 1919, or Prohibition. Raise a glass: share a responsible drinking message or toast local craft and the bars, restaurants and shops that support them. |
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#NationalRhubarbVodkaDay | A bit of a niche celebration whose roots originate in Casselton, North Dakota, at the Maple River Distillery. It’s not weird: if relevant, discuss the tartness rhubarb gives to alcohol. |
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#NationalBrownieDay | The first brownie recipe is said to have been created at the Palmer House restaurant in Chicago, referenced in the Sears Roebuck catalog in 1898. Perfect pairings: Ruby Port or sweet Portuguese red; an Irish stout; or a cigar malt. Or ask fans for their suggestions on your social media channels! 
Similar to Cyber Monday, Green Monday is a term coined by eBay in 2007 to describe the best online sales day in December. Craft surfing: if you offer online shopping, promote overstocked or popular merchandise at a discount or bundle. |
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#NationalLagerDay | Pale lager is the most widely consumed style of beer in the world, fermented and conditioned at low temperatures for its unique flavor. Light but loved: promote pints or meal pairings, including shellfish, light seafood, sushi, grilled pork or chicken and spicy foods. Did you know: many beer enthusiasts measure the quality of […] |
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#MountainsMatter | Sponsored by the United Nations to bring mountain issues to the political discussion. Mountains cover 22% of the earth’s land surface, provide 60-80% of the world’s freshwater, host 28% of the Earth’s forests, produce 6 of the 20 most important food crops and attract 15-20% global tourism. Take a hike: where relevant, promote […] |
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#NationalCocoaDay | Cocoa was first used to make hot chocolate by the Aztecs (a drink called “xocolatl,” or bitter water). The terms “hot chocolate” and “hot cocoa” are often used interchangeably. Hot chocolate is made from ground chocolate which contains cocoa butter and mixed with warm milk. Hot cocoa is made from cocoa beans that […] |
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Designated an International Bartenders Association official cocktail, mention of the Screwdriver goes back as far as 1949, perhaps made popular by American aviators. Add 1.5oz Vodka to a highball glass over ice and top with orange juice. Serve it up: promote your favorite vodka recipe variations; a new vodka release; or your go-to local bars […] |
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Maple syrup typically comes from the xylem sap of sugar, red or black maple trees. These trees store starch in their trunks and roots. In the spring, the starch converts to sugar that rises in the sap, which is collected, evaporated and concentrated. Share something sweet: discuss maple flavors present in your craft beverage and […] |
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#Festivus | An alternative to the pressures and commercialism of the Christmas season. Originally created by author Daniel O’Keefe, Festivus entered popular culture after it was made the focus of the 1997 Seinfeld episode. Season of celebrations: list ideas to host a party with your friends on your website and social media channels. |
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#NationalEggnogDay | Traditionally made with milk, cream, sugar, whipped egg whites and egg yolks, eggnog can be enhanced with a variety of alcohol, including brandy, dark rum, cognac and bourbon. Time to cheat: offer your favorite eggnog recipes and pairing recommendations (consider savory, salty, spicy or earthy dishes). 
Often a time for families and friends to gather prior to the holiday. Enjoy: offer well-wishes for a safe and joyful season and notify customers of any holiday hours. Note: best to keep these messages secular to appeal to a broader audience. |
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#NationalFruitcakeDay | Rome is believed to be the creator of fruitcake, and one of the earliest recipes known comes from ancient Rome listing pomegranate seeds, pine nuts and raisins that were mixed into barley mash. Records indicate that in the Middle Ages, honey, spices, and preserved fruits were added. When in Rome: have you ever […] |
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It’s a great day to enjoy bacon as a snack, with one of your meals or even incorporate it into a tasty dessert. Everything’s better with bacon: suggest ways to achieve a smoky, bacon flavor in your craft beer or whiskey; or consider pairing bacon with a mild and light-bodied whiskey; a pilsner, nutty brown […] |
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#NationalChampagneDay or #ChampagneDay | A big part of holiday traditions around the world, about 25% of all champagne is sold in the days between Christmas and New Year’s Eve. Bubbly disposition: time for a responsible drinking message; notifying customers of holiday hours; or a promotion to use a ride share service to get to/from the […] 
Often a time for families and friends to gather prior to the holiday. Enjoy: offer well-wishes for a safe and joyful season and notify customers of any holiday hours. |
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