Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Hot Mulled Cider is a traditional fall and winter drink made by heating cider to almost boiling and adding cinnamon, orange peel, nutmeg, cloves and other spices and then simmering it. Welcome, Fall: alcoholic or non-alcoholic, this is a delicious treat for customers. |
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To meet consumer demand for lighter, less alcoholic spirits, the Laird family created the Blended Applejack spirit category in 1972. Today, best described as an apple whiskey, Laird's Applejack is a pure spirit beverage made from a blend of apple brandy and neutral grain spirits. How do you like them apples? If your Tasting Room […] |
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This is a day to show appreciation to boyfriends everywhere for the good things they do. Do something nice for your boyfriend today. Wanna go on a date? Consider offering a thematic small-plate pairing alongside your craft beer, wine or whiskey. Make the portions shareable and fun. Photo by Leah Kelley from Pexels 
#NationalSmileDay | First began with Harvey Ball, a commercial artist from Massachusetts who designed the smiley face in 1963. A smile goes a long way: hard to offer discounts for smiling customers, that could get out-of-hand However, if you serve mixed drinks, considered layered cream drinks that allow you to “draw” in the foam or […] |
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#NationalVodkaDay | An opportunity to toast the many flavors and recipes and that make Vodka one of the world’s most popular spirits. Shaken, not stirred: you don’t have to be James Bond to enjoy a nice cocktail today…but what if you were to show a socially-distanced 007 movie in an open space on-site? Wake up […] 
#NationalTacoDay | Another fabricated national holiday, but especially relevant to breweries, wineries and distilleries the rely on food truck service when they lack in-house cooking facilities. Taco truck anyone? Breweries and taco trucks are the perfect pairing, but artisan street and other craft tacos have burst onto the scene to grace the parking lots of […] |
