Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#EveryoneLovesKahlua | Kahlua is the #1 selling coffee-flavored liqueur worldwide. With origins in Veracruz, Mexico, the drink contains rum, sugar, vanilla bean, and arabica coffee and is a popular mixer in cocktail drinks. Consider: for establishments that carry Kahlua, introduce a special drink recipe; discuss beverages in your portfolio with Mexican origin or inspiration; try… Read More »Kahlua Day
The word “strawberry” is believed to derive from “stray” or “strew,” for the fruit’s tendency to propagate promiscuously. Strawberries are the fifth most consumed fresh fruit in the U.S., after bananas, apples, oranges and grapes. Like raspberries and blackberries, strawberries are in the same subfamily as roses. None are true berries. The Guinness World Record… Read More »Strawberry Day
Did you know: it takes about 540 peanuts to make a 12-ounce jar of peanut butter and Reese’s Peanut Butter Cup was introduced in 1928? Consider: adding peanut butter flavor to beer and whiskey; seasonal or special releases; why you don’t see many wines with peanut butter flavor. Photo by Pixabay from Pexels
Declared by the United Nations General Assembly in 1973 to celebrate and raise awareness of the world’s wild animals and plants. Consider: promoting can sales (if available) and outdoor activities (#PackInPackOut) if consistent with your brand story. Photo by Rory Loader
#IrishWhiskeyDay | The March 3rd date was chosen because of the significance of the number 3 to Irish Whiskey: 3 styles of Irish Whiskey (Single Grain, Single Malt, Single Pot Still), Irish Whiskey must be matured for 3 years before it may be called a whiskey and there is a tradition of Irish Whiskey being… Read More »Irish Whiskey Day
