Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Almonds are one of the most heart-healthy foods on the market, packed with vitamin E, magnesium and fiber. Did you know: 80% of the world’s almonds are grown in California. Consider: promoting any almond-inspired seasonal beverages; offering a special cheese, meat and almond tray to guests in your tasting room. Photo by Irina Iriser from Pexels
#RandomActsOfKindness | Originating in New Zealand, the Random Acts of Kindness Foundation is an internationally recognized non-profit organization founded upon the powerful belief in kindness and dedicated to providing resources and tools that encourage acts of kindness. Consider: a buy-your-friend-a-drink board in the tasting room where customers pre-pay for a drink that can be redeemed… Read More »Random Acts of Kindness Day
#NationalDrinkWineDay, #DrinkWineDay | For wineries, an excellent time to celebrate the winemaker(s), tasting room staff and everyone involved in the process of bringing fine wine to the American table. Moderate drinkers of wine have lower risks of liver disease, type II diabetes, certain kinds of cancers, heart attack and stroke. It also can reduce the… Read More »Global Drink Wine Day
While the Aztecs and Mayans are given much of the credit for introducing chocolate to the world, original forms were quite bitter. When it eventually reached Europe, it was mainly used for medicinal purposes until they started adding mint, cinnamon and other spices to make it more palatable. Over time, sugar was then added and… Read More »Chocolate Mint Day
Presidents’ Day, or George Washington’s birthday, is a public holiday in all states except DE, GA, IA, IN, KS, KY, LA, NC, NM, RI, WI. While most businesses have a regular schedule (except for the Post Office), some schools close for that entire week for a mid-winter recess. Consider: special hours or drink specials for… Read More »Presidents’ Day
