Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
“Name your poison” is a stereotypical phrase used by bartenders to ask a patron what they would like to drink. On Name Your Poison Day, let bartenders have fun with it, dressing up in costumes of different eras to further draw attention to the bartender’s role in this social setting.
Any tea that has been chilled or cooled, typically sweetened with sugar, syrup and/or apple slices. Did you know: teas brewed using the traditional hot method can be chilled for use in a cold cocktail with Bourbon, Cognac, Gin, Irish Whiskey and other styles of alcohol. Perfect for Iced Tea Day.
English-American chocolate maker Samuel German first developed a formulation of dark chocolate serving as the base of this layered cake recipe filled with coconut-pecan frosting. For German Chocolate Cake Day, consider pairing Imperial Stout or raspberry ale; an oaked, dry Chardonnay, Pinot Noir or Cabernet Sauvignon; or a Speyside Scotch. Craft brewers often try to recreate… Read More »German Chocolate Cake Day
#Rosé #RoséDay #RoséAllDay | Rosé is a type of wine that incorporates some color from grape skins, but not enough to be considered a red. Did you know: Rosé may be the oldest type of wine because the process of fermenting with the skins is the most straightforward for winemakers?
Gin is one of the broadest categories of distilled spirits, deriving its predominant flavor from juniper berries. On Gin Day, if you’re a distillery that produces Gin, offer education with a special tasting or sampler tray or thematic drink promotions.
