Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Also known as the Vernal Equinox, or the moment in the Northern Hemisphere when the Sun crosses the equator and the days and nights are equal in hours. Consider: spring-themed drink specials; events; promoting cans (where available) for outdoor consumption; or a team-building event outside to give-back to the community. Did you know: Spring is… Read More »First Day of Spring
Intended to show how water and climate change are inextricably linked. Proponents recommend adapting to the water effects of climate change, protecting health, saving lives and reducing greenhouse gases. Did you know: beer is 90-95% water; it generally takes 6 gallons of water to make 1 gallon of wine; aged whiskey is about 40% water… Read More »World Water Day
An opportunity to create shareable moments in your tasting room. Pairing: Merlot and chips with sour cream dip or Zinfandel with salty pretzels and tangy mustard dip; Pilsners, American and Mexican Lagers with 7-layer bean dip; Hefeweizen and cool ranch dip; Blonde Ale with spinach and artichoke dip; and Single Malt Irish Whiskey and blue… Read More »Chip and Dip Day
Did you know: the first recorded use of the term “cocktail” is found in The Morning Post and Gazetteer in London, England, on March 20, 1798. Consider: cocktails can be made from beer, wine and whiskey. Photo by Magda Ehlers from Pexels
The Orval Brewery was created in 1931 to finance the reconstruction works of the Orval Abbey. The distinctive fruity and bitter taste of Orval beer has become a reference point for authentic Trappist beers. Consider: promotion of any Trappist-style beers; share a Belgian- or Trappist-inspired house beer or Orval clone recipe for homebrewers. Did you… Read More »Orval Day
