Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#EmployeeAppreciationDay | Originally celebrated in 1995 with the purpose of strengthening the bond between employer and employee. Consider: drink specials for industry workers; owners and managers serving normal tasting room staff as a show of appreciation. Photo by Matheus Bertelli from Pexels
A 24-hour, global respite from technology, highlighting the value of disconnecting from digital devices to connect with ourselves, our loved ones and our communities in real-time. Did you know: the project is associated with the Jewish Sabbath, adapting the ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors and… Read More »Day of Unplugging
It is an anise-flavored spirit derived from botanicals, including the flowers and leaves of Artemisia absinthium ("grand wormwood"), together with green anise, sweet fennel, and other medicinal and culinary herbs. Absinthe traditionally has a natural green color, but may also be colorless. Consider: if you serve absinthe, perhaps specials or thematic drink promotions; or edutainment… Read More »Absinthe Day
An Oreo is a sandwich cookie consisting of two wafers with a sweet crème filling. Introduced in 1912, Oreo is the best-selling cookie brand in the United States. As of 2018, the version sold in the U.S. is made by the Nabisco division of Mondelez International. Pairing: Single Malt Scotch, Bourbon Barrel Stout, or Old… Read More »Oreo Cookie Day
#InternationalWomensDay | With origins back to the early 1900’s, International Women’s Day celebrates the social, economic, cultural and political achievements of women while promoting gender parity. Consider: where appropriate, drink specials for female customers; showing appreciation for women in the organization; and highlighting the efforts of the women on your team. Photo by Burst from Pexels
