Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
A marketing “holiday” to help us to keep our resolutions for better health by drinking a green, or vegetable juice. Time to cleanse: promote your low-cal or non-alcoholic options; green tea kombucha. Photo by Toni Cuenca from Pexels
Wouldn’t that be nice: suggest a date night at the tasting room, with drink specials and entertainment geared towards couples generically (hard to police relationships). Photo by Ketut Subiyanto from Pexels
Promote your favorite chocolate cake recipe, like the Epicurious Double Chocolate Layer Cake. Delectably dark pairing: we like a dark Stout, Dessert Wine or Bourbon.
Intended to raise awareness and promote privacy and data protection best practices. Consider: reminding customers of the privacy practices surrounding your newsletter, loyalty program or other channels for collecting/storing transactional data.
#NationalHotChocolateDay | The terms “hot chocolate” and “hot cocoa” are often used interchangeably. Hot chocolate is made from ground chocolate which contains cocoa butter and mixed with warm milk. Why debate: discuss how to achieve chocolate flavor in your craft beverage. Photo by Kristina Paukshtite from Pexels
