#SmallBusinessSaturday | American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. #ShopLocal: highlight store… Read More »Small Business Saturday

Long Beach Jerky Co. founded National Craft Jerky Day to honor all the small batch jerky makers. Smoke ‘em if you got ‘em: craft beer or spirits producers could suggest pairings and/or local favorites. Not for everyone, this is just one more example of creating an “event” to help engage your craft beverage customers, especially… Read More »Craft Jerky Day

Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend. It is the second-biggest shopping day and the busiest day for online sales. The term Cyber Monday was coined in 2005 by Shop.org, the online arm of the National Retail Federation. Capture new sales: if your craft beverage is sold online,… Read More »Cyber Monday