Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Under French law, the wine is released at 12:01 a.m., just weeks after the wine's grapes have been harvested. Parties are held throughout the country and further afield to celebrate the first wine of the season. Freshness date: talk about this year’s vintage w/ pairings.
A variety of black-skinned wine grape grown in over 10 percent of California vineyards. The grape found its way to the United States in the mid-19th century, where it became known by variations of a name applied to a different grape, likely "Zierfandler" from Austria. Versatile beyond belief: if you’re a winery that has upcoming… Read More »Zinfandel Day
The first record of peanut butter fudge dates back to 1886 in Poughkeepsie, New York, at the Vassar College Senior Auction. Yes, please: lots of opportunities for beer, wine and whiskey pairings. Also consider recommending natural ingredients and extracts that add chocolate and peanut butter flavors to beer and spirits.
A wine grape variety originally planted in the Médoc region of Bordeaux, France, where it was used to produce deep red wines and occasionally used for blending purposes in the same manner as Petit Verdot. Shine a spotlight: if you sell this lesser-known varietal, draw attention to it on your social channels with edutainment and… Read More »Carmenère Day
#ThanksgivingDay | In 1621, the Plymouth colonists and Wampanoag Indians shared an autumn harvest feast that is acknowledged today as one of the first Thanksgiving celebrations in the colonies. For more than two centuries, days of thanksgiving were celebrated by individual colonies and states. It wasn’t until 1863, in the midst of the Civil War,… Read More »Thanksgiving Day
