Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
The National Park Service was created on August 25, 1916, when President Woodrow Wilson signed the National Park Service Act. Get outside: REI and other companies that align with social and outdoor-related causes often celebrate by giving employees the day off. While you can’t always do that, do something to bring the outdoors inside for… Read More »Park Service Founders Day
On Whiskey Sour Day, mix bourbon, lemon juice, sugar and optionally a dash of egg white, shake, then serve over ice. Did you hear: the oldest historical mention of a whiskey sour was published in the Wisconsin newspaper, Waukesha Plain Dealer, in 1870. In addition to the classic recipe ingredients, try substituting beer, wine or… Read More »Whiskey Sour Day
Women's Equality Day is celebrated in the United States to commemorate the 1920 adoption of the Nineteenth Amendment to the Constitution, which prohibits the states and the federal government from denying the right to vote to U.S. citizens on the basis of sex. Be kind, but careful: being respectful of all people regardless of gender… Read More »Women’s Equality Day
#NationalDogDay | Who doesn’t like a dog?! Well, turns out that while a dog may be “man’s best friend,” not everyone appreciates Spot or Fido walking around loose in your tasting room. If you have the space/capacity for dogs normally, consider going above-and-beyond today to make the pooches feel special, including water dishes, treats and… Read More »Dog Day
On Red Wine Day, enjoy a glass of your favorite Cabernet Franc, Merlot, Zinfandel or any of the 8 major types of red wine. Decant this: the actual color of the wine can range from intense violet, typical of young wines, through to brick red for mature wines and brown for older red wines. Photo… Read More »Red Wine Day
