Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Aviation Day was established in 1939 by Franklin Delano Roosevelt, who issued a presidential proclamation which designated the anniversary of Orville Wright's birthday to be National Aviation Day. Fly by: does your brand have strong ties to the aviation industry or the Air Force? There’s a natural promotion around men and women of service. Otherwise,… Read More »Aviation Day
#WorldPhotoDay | Celebrated so people around the world can communicate their feelings and express themselves through the art of photography. Visual arts: ask a local photographer for a pop-up studio showing of their artwork in your tasting room. They win because they sell a few items and get their names out there. You win on… Read More »World Photography Day
World Senior Citizen’s Day was established in 1991 to increase awareness of the factors and issues that affect older adults, such as age deterioration and the study of problems that affect their lives, elder abuse. Respect: today is a great day to recognize and acknowledge the contributions of older people to society, so consider food… Read More »Senior Citizens Day
The National Park Service was created on August 25, 1916, when President Woodrow Wilson signed the National Park Service Act. Get outside: REI and other companies that align with social and outdoor-related causes often celebrate by giving employees the day off. While you can’t always do that, do something to bring the outdoors inside for… Read More »Park Service Founders Day
On Whiskey Sour Day, mix bourbon, lemon juice, sugar and optionally a dash of egg white, shake, then serve over ice. Did you hear: the oldest historical mention of a whiskey sour was published in the Wisconsin newspaper, Waukesha Plain Dealer, in 1870. In addition to the classic recipe ingredients, try substituting beer, wine or… Read More »Whiskey Sour Day
