Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
IPA Day is celebrated to increase appreciation for one of the world's most popular types of craft beer. Did you know: IPA stands for India Pale Ale – the answer to the challenge of providing beer for the British Empire in the east. It was too hot to brew in India, so in the 1780s… Read More »IPA Day
International Beer Day is a global celebration of beer, intended for beer lovers everywhere to raise a toast to brewers and bartenders and rejoice in the greatness of beer! Salut: beer specials are the obvious choice, but go deeper. What about some edutainment, giving guests and online followers a little history about your beers, your… Read More »International Beer Day
Mead Day itself has garnered a growing reputation, being a way to learn how to make, bottle and even start selling Mead for yourself. Try pairing: spicy Meads with fruit flavors; dry Meads with cheeses; fruit Meads with similar dessert flavors; apple Cysers with meats (especially as marinades); floral and citrus Meads with salads; and… Read More »Mead Day
International Hangover Day is annually celebrated the day after International Beer Day. Watch out: it’s never something to be promoted or called-out in a social post. However, your team could acknowledge the day with a themed drink or activity. Photo by Pixabay from Pexels
The root beer float - also known as the “Black Cow” – got its start in Colorado in a mining camp. Frank J. Wisner of Cripple Creek, Colorado, gets the credit for inventing the “Black Cow” way back in August of 1893. Pure deliciousness: who doesn’t like a root beer float? What, you don’t carry… Read More »Root Beer Float Day
