Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Annual event that promotes the bicycle as an option for commuting to work. Postponed until September 22 this year due to COVID-19. Sweet freedom: consider drink specials for riders; themed events; live music. Photo by Andrea Piacquadio from Pexels
#WorldWhiskyDay | Founded by Blair Bowman in 2012, participants are encouraged to drink whisky at events which may be officially registered. Serve it up: whisky and food pairings; cocktail recipes; special events with the distiller; and collaborations. Photo by Anastasia Zhenina from Pexels
Celebrated to appreciate all active-duty service members. Honor and dignity: drink specials if service discounts are not the norm. Photo by Pixabay from Pexels
Defined as a distillery that produces fewer than 750k gallons annually and is independently owned and operated with more than 75% equity stake in the company and operational control. Don’t miss the Angels’ Share: raise a glass to craft distillers; drink specials. Photo by ELEVATE from Pexels
A tequila-based cocktail prepared by mixing tequila, lime juice and a grapefruit-flavored soda like Fresca or Squirt. Day drinking: share alternative ingredients; drink specials. Photo by The Spruce Eats
