Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#SauvignonBlanc | A green-skinned grape variety that originates from the Bordeaux region of France. Perfect pairing: cheese, green vegetables, oysters, delicate fish, herbs and mild vinaigrettes. Photo by Valeria Boltneva from Pexels
Recognized annually as a day for children to learn what it takes to run a business in a fun and constructive way. Open a lemonade stand: if you have cocktails or mixed drinks with lemonade as a base, consider drink specials. Note: don’t mix alcohol promotion in with children’s messaging. Photo by DESIGNbyJA from Pexels
First observed in 2015, a day for packaging design professionals to recognize their craft. Show off: the importance of alcohol packaging has exploded in recent years. Promote your designer or the creativity of your cans, bottles and other formats. Photo by Breakingpic from Pexels
A cocktail made with vodka, triple sec, cranberry juice and freshly-squeezed or sweetened lime juice. Time to get fancy: consider alternative base alcohols, including Tequila and Rosé Port. By Esther Konan
The word Moscato is the Italian name for Muscat Blanc – one of the oldest wine grapes in the world. I’ll drink to that: drink specials; peach and orange blossom flavor in other alcohols. Photo by Torsten Dettlaff from Pexels
