Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#BlackHistoryMonth | Black History Month is an annual observance originating in the United States, where it is also known as African-American History Month. It began as a way of remembering important people and events in the history of the African diaspora. Respect: if you have a track record of support for racial equality and justice… Read More »Freedom Day, Black History Month
It is believed by many that if a groundhog sees his shadow there will then be six more weeks of winter. Consider: thematic Groundhog Day specials in the tasting room; movie night featuring the classic 1993 Groundhog Day with Bill Murray and Andie MacDowell; promote higher ABV “warmers” in a tasting flight. Photo from the… Read More »Groundhog Day
In the 1960s, Florence Rappaport of New York created Ice Cream for Breakfast Day as a way to chase away cabin fever for her six children stuck inside the house. The annual celebration caught on as her children grew and shared it on their travels. Consider: promote beer and wine floats; ice cream sundaes with… Read More »Ice Cream for Breakfast Day
Almonds are one of the most heart-healthy foods on the market, packed with vitamin E, magnesium and fiber. Did you know: 80% of the world’s almonds are grown in California. Consider: promoting any almond-inspired seasonal beverages; offering a special cheese, meat and almond tray to guests in your tasting room. Photo by Irina Iriser from Pexels
#RandomActsOfKindness | Originating in New Zealand, the Random Acts of Kindness Foundation is an internationally recognized non-profit organization founded upon the powerful belief in kindness and dedicated to providing resources and tools that encourage acts of kindness. Consider: a buy-your-friend-a-drink board in the tasting room where customers pre-pay for a drink that can be redeemed… Read More »Random Acts of Kindness Day
