Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Similar to Cyber Monday, Green Monday is a term coined by eBay in 2007 to describe the best online sales day in December. Craft surfing: if you offer online shopping, promote overstocked or popular merchandise at a discount or bundle.
#NationalCocoaDay | Cocoa was first used to make hot chocolate by the Aztecs (a drink called “xocolatl,” or bitter water). The terms “hot chocolate” and “hot cocoa” are often used interchangeably. Hot chocolate is made from ground chocolate which contains cocoa butter and mixed with warm milk. Hot cocoa is made from cocoa beans that… Read More »Cocoa Day
Designated an International Bartenders Association official cocktail, mention of the Screwdriver goes back as far as 1949, perhaps made popular by American aviators. Add 1.5oz Vodka to a highball glass over ice and top with orange juice. Serve it up: promote your favorite vodka recipe variations; a new vodka release; or your go-to local bars… Read More »Screwdriver Day
Maple syrup typically comes from the xylem sap of sugar, red or black maple trees. These trees store starch in their trunks and roots. In the spring, the starch converts to sugar that rises in the sap, which is collected, evaporated and concentrated. Share something sweet: discuss maple flavors present in your craft beverage and… Read More »Maple Syrup Day
#Festivus | An alternative to the pressures and commercialism of the Christmas season. Originally created by author Daniel O’Keefe, Festivus entered popular culture after it was made the focus of the 1997 Seinfeld episode. Season of celebrations: list ideas to host a party with your friends on your website and social media channels.
